Analysis Of Seeing And Making Culture Representing The...

In Bell Hooks’, â€Å"Seeing and Making Culture: Representing the Poor†, Hooks introduces the reader to the state of poverty of many individuals that have to suffer because they are unable to live a normal life due to them being extremely poor and uneducated. She stresses about comparing the higher class people to the poor and how different their lives are in terms of survival rates and healthiness. The higher class people tend to be way healthier and survive longer due to them having many ways of treating their problems, while the poor have absolutely no way of paying their medical bills due to their low income. She makes many valid points referring back and forth to different stereotypes of people (mainly black people) and how each of those†¦show more content†¦This can also be compared to how many immigrants from underdeveloped countries such as China immigrate to America in order for their kids to have a better life when they grow up. Many parents struggle financially in today’s world which forces them to make decisions that will impact their kids’ lives tremendously. It will pretty much set a specific route that the kids will have to pursue until they grow up and have their own ideas of how to become successful. In the essay, Hooks does not mention how the lives of poor are portrayed in today’s society, instead she talks about the rough times during the 20th century. Many movie companies and industries have made millions of dollars off of movies that portray poor people, because many individuals prefer to relive the times when they were either poor, or disliked by the society as a whole. There are many movies such as Pretty Woman which â€Å"is a perfect example of a film that made huge sums of money portraying the poor in this light† (Hooks, 486). Hooks perceives this as a very good way of making profit, but does mention that the poor should not be devalued by the society this way, and should be treated differently with respect. The way the companies portray the poor in the movies is the way the higher and middle class people will view the poor. All the individuals that attend the movie will essentially be brainwashed into thinking that every poor person hasShow MoreRelatedRhetorical Analysis : Seeing And Making Culture1053 Words   |  5 PagesInstr. Sarah McMahon Evelyn O’Brien Eng 122 8/30/15 Rhetorical Analysis I liked bell hook’s essay â€Å"Seeing and Making Culture: Representing the Poor†. Bell assesses the light in which higher class people view the poor or lower class. Bell hooks, also known as Gloria Watkins grew up in a small Kentucky town where her father worked as a janitor for the local post office. As one of seven children she was taught that money and material possessions did not make her a better person but hard-work honestyRead MoreUnderstanding Of Society s Portrayal Of The Poor1565 Words   |  7 Pages Emily,Vanessa,David Rhet 105-11am A Current Understanding of Society’s Portrayal of the Poor In this analysis we will be focusing on bell hooks’ essay, â€Å"Seeing and Making Culture: Representing the Poor.† In the essay bell hooks tackles issues about misrepresentation of poor people in today’s society and how the media can skew reality. She notes that society sees the poor as people who are sub par and unimportant, as well as possessing fruitless qualities such as laziness, shameRead MoreRhetorical Analysis : Seeing And Making Culture907 Words   |  4 PagesRhetorical Analysis: Seeing and Making Culture In ‘Seeing and Making Culture: Representing the Poor’ by Bell Hooks, issues involving the poor and the rich in the society are brought to light. Hooks addresses issues such as how the poor are viewed in the community, common assumptions about the poor, and how the poor are represented in the media. In her analysis, it is evident that those living in poverty are grossly misrepresented. This misrepresentation affects these people’s daily lives. Hooks firstRead MoreSeeing And Making Culture : Representing The Poor By Bell Hooks Summary974 Words   |  4 PagesRice Patricia Verstrat ENG 106 October 8, 2017 Analysis Essay: Final Draft In Seeing and Making Culture: Representing the Poor, author Gloria Watkins under the pen-name Bell Hooks discusses the problem with the way poverty is depicted in the media in America. From her own personal experiences growing up poor, she has observed what the stigma surrounding poverty does to the underclass. Hooks points out how the media generates the idea that being poor means that one can’t live a meaningful life, andRead MoreRace Film : The Great And Only Essay10250 Words   |  41 Pages scriptwriters, and actors. However, according to African American film scholar Thomas Cripps, these early films were not truly Black because their function, more or less, were to enlighten and mollify White people’s curiosity concerning Black culture. The argument presented by Cripps creates an opportunity for speculation on how to categorize a well-known group of films about Black people that in most cases included the participation of White filmmakers. How do we define the term â€Å"race film†Read MoreCissp Study Guide67657 Words   |  271 Pageshaving logs at all. sts .co m 9 ISC CISSP: Practice Exam B. ) Networks security management and techniques C. ) Clients security management and techniques D. ) Servers security management and techniques Answer: A QUESTION NO: 24 Making sure that the data is accessible when and where it is needed is which of the following? A. ) Confidentiality B. ) integrity C. ) acceptability D. ) availability Answer: D QUESTION NO: 25 Which of the following describes elements that createRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pages121 147 147 Text 3. Why Organizations Change Text Cohen †¢ Effective Behavior in Organizations, Seventh Edition 14. Initiating Change 174 174 Text iii Cases 221 221 225 The Consolidated Life Case: Caught Between Corporate Cultures Who’s in Charge? (The)(Jim)(Davis)(Case) Morin−Jarrell †¢ Driving Shareholder Value I. Valuation 229 229 253 279 1. The Value−Based Management Framework: An Overview 2. Why Value Value? 4. The Value Manager Harvard Business Review FinanceRead MoreAn Evaluation of an on-Farm Food Safety Program for Ontario Greenhouse Vegetable Producers; a Global Blueprint for Fruit and Vegetable Producers51659 Words   |  207 Pagesto reduce risk. An illustrative case study to examine implementation trends was developed through the examination of current on-farm food safety issues and programs, with specific focus on the Ontario Greenhouse Vegetable Growers (OGVG) hazard analysis critical control point (HACCP)- based initiative. In 2003, OGVG s 200 members had a combined farm-gate value of $350 million and represented 41 per cent of North American greenhouse vegetable production. Program implementation barriers identifiedRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesfollowing classification of cases by subject matter to be helpful. I thank those of you who made this and other suggestions. Classification of Cases by Major Marketing Topics Topics Most Relevant Cases Marketing Research and Consumer Analysis Coca-Cola, Disney, McDonald’s, Google, Starbucks Product Starbucks, Nike, Coke/Pepsi, McDonald’s, Maytag, Dell, Hewlett-Packard, Newell Rubbermaid, DaimlerChrysler, Kmart/Sears, Harley-Davidson, Boeing/Airbus, Merck, Boston Beer, Firestone/FordRead MoreMulticultural Education in a Pluralistic Society21691 Words   |  87 Pagessuccessful in the same way as the students in the suburban school? 4. Why are students in the urban school more likely to drop out, become pregnant, and not attend college? 5. Why has society allowed some students to go to school under such appallingly poor conditions? To answer these questions online, go to this chapter’s Opening Scenario module of the Companion Website. Class Structure â€Å"Class is a system that differentially structures group access to economic, political, cultural, and social resources†

Animal Farm By George Orwell - 845 Words

The Russian Revolution in 1917 was portrayed in Animal Farm, to show how the government is more unequal, totalitarian and brutal just like presently. Animal Farm is created by George Orwell, who displays this story as a ridicule, teaches a lesson by showing the dangers of propaganda, and uses animals to hide the original individuals. During the Revolution, Russians had lost hope in Czar Nicholas II due to his rampant behavior and how the government was slowing separating; therefore, he had a short-term. The Bolshevik s was a political party led by Vladimir Lenin who had led a revolution, successfully overthrown the Czarist regime and set up the new government. After Lenin s death, a bitter battle with Joseph Stalin who was head of the Communist Party and Leon Trotsky follower of Marxist theory had formed. Stalin gains control over the government and the country falls under totalitarianism. This dystopian novella is used by having disputable characters and shows the risks of abusing l anguage and power. In this book, George Orwell illustrates how his characters are involved in manipulation that leads to unfairness and corruption. Orwell exemplifies how Napoleon is an allegorical character named Joseph Stalin, who banishes Leon Trotsky created as Snowball; due to his animosity toward him. Napoleon is seen at first to be a good leader, but he is eventually taken over by greed. They dashed straight for Snowball, who only sprang from his place just in time toShow MoreRelatedAnimal Farm And George Orwell By George Orwell1034 Words   |  5 Pages Eric Arthur Blair, under the pseudonym of George Orwell, composed many novels in his lifetime that were considered both politically rebellious and socially incorrect. Working on the dream since childhood, Orwell would finally gain notoriety as an author with his 1945 novel Animal Farm, which drew on personal experiences and deeply rooted fear to satirically critique Russian communism during its expansion. Noticing the impact he made, he next took to writing the novel 1984, which similarly criticizedRead MoreAnimal Farm By George Orwell1397 Words   |  6 PagesAn important quote by the influential author of Animal Farm, George Orwell, is, â€Å"Every line of serious work that I have written since 1936 has been written, directly or indirectly, against totalitarianism.† George Orwell, a Democratic Socialist, wrote the book Animal Farm as an attack on the Communist country of Russia (â€Å"The Political Ideas of George Orwell,† worldsocialism.org). He had a very strong disliking of Communism and the Socialist party of Russia. However, he insisted on finding the truthRead MoreAnimal Farm, By George Orwell1545 Words   |  7 Pagesallow because an this elite institution of people often use this gear to dominate and oppress society. In George Orwell’s story, Animal Farm, Orwell demonstrates that education is a powerful weapon and is a device that can be used to at least one’s benefit. Living in a world where strength is a straightforward to benefit, the pigs quick use education to govern the relaxation of the animals on the farm to serve themselves worked to their advantage. This story in shows the underlying message that   firstRead MoreAnimal Farm By George Orwell944 Words   |  4 Pageslegs(Orwell 132). He carried a whip in his trotter(Orwell 133). In the novel Animal Farm by George Orwell, animals have the ability to talk and form their own ethos, Animalism. Animal Farm is an intriguing allegory by George Orwell, who is also th e author of 1984, includes many enjoyable elements. More knowledge of the author, his use of allegorical elements, themes, symbols, and the significance in the real world, allows the reader to get more out of this glance into the future. George OrwellRead MoreAnimal Farm by George Orwell1100 Words   |  4 PagesIntroduction: Widely acknowledged as a powerful allegory, the 1945 novella Animal Farm, conceived from the satirical mind of acclaimed author George Orwell, is a harrowing fable of a fictional dystopia that critiques the socialist philosophy of Stalin in terms of his leadership of the Soviet Union. Tired of their servitude to man, a group of farm animals revolt and establish their own society, only to be betrayed into worse servitude by their leaders, the pigs, whose initial virtuous intentionsRead MoreAnimal Farm By George Orwell1538 Words   |  7 PagesMecca Animal Farm The Russian Revolution in 1917 shows how a desperate society can be turned into a military superpower filled with terror and chaos. George Orwell uses his book, Animal Farm, to parallel this period of time in history. This book is an allegory of fascism and communism and the negative outcomes. The animals begin with great unity, working toward a common goal. The government then becomes corrupted by the temptations of power. George Orwell uses the characters in Animal Farm to showRead MoreAnimal Farm, By George Orwell876 Words   |  4 Pagesrebellious animals think no man means freedom and happiness, but they need to think again. The animals of Manor Farm rebel against the farm owner, Mr. Jones, and name it Animal Farm. The animals create Animalism, with seven commandments. As everything seems going well, two of the animals get into a rivalry, and things start changing. Food starts disappearing and commandments are changed, and the power begins to shift. Father of dystopian genre, G eorge Orwell writes an interesting allegory, Animal FarmRead MoreAnimal Farm by George Orwell1175 Words   |  5 PagesAn enthusiastic participant in the Spanish civil war in 1936, George Orwell had a great understanding of the political world and made his strong opinions known through his enlightening literary works, many of which are still read in our modern era. Inspired by the 1917 Russian Revolution and the failed society it resulted in, Animal Farm by George Orwell is an encapsulating tale that epitomises how a free utopian society so idealistic can never be accomplished. The novella exemplifies how influencesRead MoreAnimal Farm, By George Orwell1089 Words   |  5 PagesIn George Orwell’s â€Å"Animal Farm†, the pigs as the farm leaders, use unknown language, invoke scare tactics and create specific laws, thereby enabling them to control other animals, to suit their greedy desires, and to perform actions outside their realm of power. Because of the pigsâ⠂¬â„¢ use of broad language, and the implementation of these tactics they are able to get away with avoiding laws, and are able to convince other animals into believing untrue stories that are beneficial to the pigs. The firstRead MoreAnimal Farm By George Orwell999 Words   |  4 PagesAnimal Farm Essay George Gurdjieff was an influential spiritual teacher in the early twentieth century. He references in the following quote that when one is uneducated he will always remain a slave. â€Å"Without self knowledge, without understanding the working and functions of his machine, man cannot be free, he cannot govern himself and he will always remain a slave.† (Gurdjieff) This ties in with how the animals are treated in George Orwell’s Animal Farm. Animal Farm is a novella about animals who

Ways to Improve Customer Perception Samples †MyAssignmenthelp.com

Question: Discuss about the Ways to Improve Customer Perception. Answer: Different Ways of Improving Customer Perception The aim of this file is to evaluate different methods through which a company can improve customer perception. Customer perception is defined as a marketing concept that encompasses customers awareness, impression and consciousness regarding a corporation or its products or services (Muyeed, 2012). There are different factors which influence customer perception such as social media, public relations, advertising, personal experiences, reviews and other channels. It is important to have positive customer perception since it assists in increasing the sales of a firm and improve its effectiveness. Negative consumer perception adversely affects a corporations success since it results in reducing its sales. Therefore, companies focus on implementing appropriate policies to influence customer perception positively. Following are different ways through which a corporation can improve customer perception. Maintaining Consistency in Performance One of the biggest obstacles to maintaining a positive customer perception is inconsistency in the performance of a company. While using a product or service, customers prefer that the firm is maintaining a level of consistency at its quality and price which result in increasing brand loyalty. Loyal customers choose products or services of a single brand because they maintain consistency in their offerings. Organisations should not put processes over people; the company procedures should focus on customers demands, and they should be consistent. Implementation of new technology to improve the procedures is necessary to improve the quality of the products or services (Liu and Hung, 2010). The firm which offers consistent quality at similar price range has a positive image among customers. It increases consumers loyalty towards the firm because customers trust an enterprise which offers consistent quality along with reasonable price. Therefore, consistent performance positively influen ces customer perception. Emotional Relationship with Customers According to the study of Asshidin, Abidin and Borhan (2016), striking an emotional chord with customers assists the organisation in improving customer perception. The companies are required to move beyond customer satisfaction, and they should focus on connecting with consumers at an emotional level. The corporations should focus on fundamental motivations of consumers and fulfilling their emotional needs that are attached to products and services to create an emotional bond with the customers. For example, customers use voice channel while sharing queries or feedback with a company, therefore, the firm should train their consumer representatives to provide the best possible experience to consumers during critical calls. Emotional connection with customers is critical for brand development which assists in increasing a firms sales. The enterprise should use positive words and empathetic statements during advertisements to build trust and a positive impression of the company which po sitively influence customer perception as well. Effective Consumer Interaction In todays competitive business world, organisations focus on maintaining a positive relationship with their customers since it results in improve customer perception towards the firm. The corporations use social media sites to interact with their customers and collect their feedback. Positive social media image assist in improving customer perception which results in increasing companys sales. For example, Starbucks use social media sites to interact with its customers, resolve their queries and collect their feedback which assists them in maintaining a positive social media image (Chua and Banerjee, 2013). Positive brand image increases customer perception towards companys products as well. The feedback and queries provide crucial information to the firm which assists them in creating products or services as per consumers demands which leads to increasing customer perception. Holistic Marketing Approach In order to improve customer perception, organisations are required to focus on fulfilling demands of its employees as well as it leads to enhancing consumer satisfaction. Holistic marketing approach is referred as a business marketing philosophy which considers all parts of the business as a single entity and focuses on giving a shared purpose to each activity (Choi, Ko, Kim and Mattila, 2015). A company functions as a human being, and it is necessary that each part perform its functions properly. Holistic marketing approach focuses on fulfilling employees requirements to improve their performance which encourage them to provide high-quality services to consumers which increases their satisfaction rate. Highly satisfied customers have a positive perception towards the company and its offering. Therefore, holistic marketing approach results in improving consumer perception. Showcasing Brand Value The companies should focus on showcasing their brand value through effective marketing strategies which creates a positive perception in consumers mind (Xie, 2011). Organisations should not consistently brag about their brand value by posting on social media sites; they should be subtle and post things that customers are interested in which positively influence their perception towards the company. References Asshidin, Nor Hazlin Nor, Nurazariah Abidin, and Hafizzah Bashira Borhan. "Perceived quality and emotional value that influence consumer's purchase intention towards American and local products."Procedia Economics and Finance35 (2016): 639-643. Choi, Hyeonyoung, et al. "The role of fashion brand authenticity in product management: A holistic marketing approach."Journal of Product InnovationManagement 32.2 (2015): 233-242. Chua, Alton YK, and Snehasish Banerjee. "Customer knowledge management via social media: the case of Starbucks."Journal of Knowledge Management17.2 (2013): 237-249. Liu, Heng Yih, and Wei Tien Hung. "Online store trustworthiness and customer loyalty: Moderating the effect of the customer's perception of the virtual environment."African Journal of Business Management4.14 (2010): 2915. Muyeed, Mohammad Abdul. "Customer perception on service quality in retail banking in developing countries-a case study."International Journal of Marketing Studies4.1 (2012): 116. Xie, Xinglong. "Service quality measurement from customer perception based on services science, management and engineering."Systems Engineering Procedia1 (2011): 337-343.